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Use the IPONZ database to check for existing or similar trademarks to avoid conflicts before applying.
Select the appropriate Nice Classification classes that match the goods and services your trademark covers.
Submit your trademark application online through the IPONZ website, along with all necessary documentation and fees.
IPONZ examines the application for completeness, formatting, and proper classification of goods/services.
IPONZ examines the trademark for distinctiveness and checks for conflicts with earlier rights or public policy.
If IPONZ raises objections, the applicant has the opportunity to submit a written response or amend the application.
Once accepted, the application is published in the IPONZ Journal for a 3-month opposition period.
Any third party may file an opposition within 3 months from the publication date if they believe your mark infringes their rights.
Once approved, you receive a registration certificate. Trademarks must be renewed every 10 years to remain valid.
In New Zealand, trademarks are registered under the Trade Marks Act 2002 and administered by the Intellectual Property Office of New Zealand (IPONZ). The system operates on a "first-to-file" basis.
The process is straightforward and efficient, typically taking 6–9 months from filing to registration, depending on objections or oppositions.
Our experienced team can help you file, monitor, respond to IPONZ, and renew trademarks across New Zealand in full compliance with local regulations.
We stand out with a proven track record in delivering effective, affordable, and comprehensive IP solutions worldwide. Our strategic approach and thousands of satisfied clients underline our commitment to protecting your intellectual property.
Expert IP protection from a team with proven legal success.
Affordable IP solutions with no compromise on quality or service.
All-in-one services for IP registration, protection, and litigation.
We develop IP strategies aligned with your business growth goals.
Trusted by thousands for trademarks, patents, and design protection.
New Zealand offers a streamlined and reliable process for trademark protection through the Intellectual Property Office of New Zealand (IPONZ). Registering a trademark in New Zealand grants you exclusive rights to use your brand in connection with your goods or services and helps protect against unauthorized use or imitation. Whether you're a New Zealand-based business or an international brand entering the Kiwi market, we provide end-to-end trademark services — from clearance searches and filing to legal representation and renewals. Below are some frequently asked questions to help guide you through the process.
Would you like to speak with one of our IP Adviser over the phone to discuss your requirements? Just Submit your details and we’ll be in touch shortly. You can also email us if you would prefer.
Would you like to speak with one of our IP Adviser over the phone to discuss your requirements? Just Submit your details and we’ll be in touch shortly. You can also email us if you would prefer.
